We wrote in the upcoming June issue of Website Magazine that mobile analytics is most likely the next sector of the online world to erupt, as the demand for measuring the effects that mobile has for businesses and developers increases every day.
One startup app analytics company called Localytics is looking to get ahead of the pack, and it has taken a fairly significant step forward by securing a new round of funding and releasing a new product.
“The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple’s iPad, Samsung’s Galaxy and other tablets,” said Raj Aggarwal, CEO of Localytics. “This new financing will enable us to better meet that demand, as well as expand our product portfolio to meet the needs of the mid-market.”
With its enterprise offering, Localytics already helps some of the largest publishers of smartphone and tablet applications provide profitable apps to over 50 million end-users. With the release of its new Localytics Premium, many of the features that Localytics Enterprise subscribers enjoy are now available to smaller publishers.
Localytics Premium is available at $95 per month to both existing and new customers with Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications. Through April 30, a 30-percent discount is available with the code APRIL30X6.