Web content management firm Sitecore has announced the upcoming release of a new product group called the Customer Engagement Platform. The platform enables organizations to manage the full customer experience and is designed to create relevant and valuable customer conversations that engage, entertain and inform.
The Customer Engagement Platform provides new ways to orchestrate customer needs and solutions previously unattainable due to complexity hurdles. It does so through the addition of three new major and integrated products – Engagement Analytics, Engagement Automation and the Personalization and Experience Editor.
Engagement Analytics is designed to help Web marketers and professionals understand which online investments are paying off, enabling rapid response and impact. It measures, visualizes and compares all initiatives and online campaigns, quickly showing their impact in creating awareness, engagement and quality prospects. Engagement analytics commands the business view marketers and business people want to make informed decisions on digital investments.
Engagement Automation software powers the conversation with visitors, integrating with multiple marketing channels. It orchestrates events across time and visits, enabling quick and automatic responses to the many touch points and requests. It automatically integrates with Sitecore’s broad range of online products, including Web content management, email, engagement analytics and your CRM system – enabling tightly knit interaction.
The intuitive interface of the Inline Experience Editor allows consistent content creation and auto-association with established personas. Editors have unprecedented control over testing of whole pages, specific text or any media items such as images and videos. The complexity challenges of highly personalized websites are now history.
These products will be released June 8, 2011 at Sitecore’s Annual Dreamcore Developer and Partner Conference in London, but a product preview is available now.