Daily Deal Sites Bursting With StrongMail

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Marketing solution provider StrongMail announced that daily deal sites including FamilyFinds, Joss & Main , HauteLook and Privalia are now leveraging its burst email delivery technology. When you need to deliver millions of dynamically personalized sales event emails, you need to do so in minutes, not hours.

With the influx of daily deal sites competing for consumer attention, there is simply no room for error today – particularly when it comes to email (which for many accounts for a majority of their traffic). "Every one of our members wants to find out what’s on jossandmain.com at exactly 11am. In order to keep it fair, we have to reliably deliver millions of emails in a very short time window," said Mitra Morgan, Chief Curator at Joss & Main.

Thanks to limited inventories and short sales windows, any delay or failure in these critical email alerts can cause customers to miss out on desired sales and lose interest in participating in future events.

"We offer these daily deal companies dedicated, high burst rate systems that are free from the performance limits often encountered with traditional ESP platforms, where the competition for computing resources at critical times of the day has a real impact on time-sensitive delivery of offers," said Scott Ollivier, vice president of product management at StrongMail.

 
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1 comment

Paul Vessey 01-23-2012 1:12 AM

If daily deal sites are able to exploit this burst email delivery technology, I wonder if spam mailers are also able to use this technology to send spam mail to millions of people as well. In the right hands, it allows for quick sending of timely emails so that clients can catch deals on time. However, if hackers get their hands on similar technology, they could send out millions of mails to make them look like mail from deal sites and make millions of people fall for them.

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