LinkShare has announced a 37-percent overall same-store, year-over-year sales growth in the first quarter of 2011 for its performance marketing network of online advertisers and Web publishers, significantly outpacing overall e-commerce growth.
According to Forrester Research, e-commerce is expected to grow at a compound growth rate of 10 percent over the next five years. LinkShare’s growth in the first quarter of 2011 continues a trend started in 2010, when the network saw record growth during Cyber Week. LinkShare helped advertisers and publishers take advantage of the biggest holiday shopping season in history, marking a 12-percent increase over the same period in 2009.
The LinkShare Network also saw continued growth in the number of participating advertisers and publishers with over 75 new advertisers and thousands of new publishers joining in the first quarter of 2011. New advertisers include Panasonic, Build-A-Bear Workshop, American Greetings and HMX Group.
“When you look at the size and scope of the online e-commerce marketplace, it’s easy to get distracted by the various online advertising opportunities,” says Panasonic director of e-commerce Judah Zeigler. “We chose LinkShare and the CPA model to help us break through the noise and grow online sales with a measurable return on investment. The growth of Panasonic's direct-to-consumer e-commerce sales channel is a key strategic priority for Panasonic, and we are confident that LinkShare's expertise will be invaluable in helping us meet and exceed our objectives.”
The longest-running performance marketing network, LinkShare has paid more than $1 billion to publishers throughout the company’s 15-year history.
“The growth we have seen in the first quarter of 2011 demonstrates that strong brands and the sheer reach of publishers in the LinkShare Network is a powerful combination,” says LinkShare CEO and president Yaz Iida. “Advertisers and publishers continue to realize the value of performance marketing while using LinkShare solutions and services to capitalize on shifting trends in online consumer behavior including mobile commerce, shopping and comparison, and promotional trends including flash sales.”