LivingSocial Users Younger, Richer, Smarter than Groupon Users

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Want to reach the young, smart and affluent with your daily deal offering? Then use LivingSocial instead of Groupon.

According to a survey* by Nielsen Co., LivingSocial buyers are 49 percent more likely than the average American to earn at least $150,000 -- compared to 30 percent for Groupon. LivingSocial users are also more likely to be under 35 years old than Groupon's audience. Also, LivingSocial's users are smarter -- 46 percent of them attended or graduated college, compared with 39 percent for Groupon.

This is a pretty interesting study and could be quite useful. Based on this, an upscale restaurant (should they even offer a deal), might find a better target audience on LivingSocial instead of Groupon, for example. In all, depending on the product or service offered and the intended audience, businesses might find success with a little targeting.

Of course, both LivingSocial and Groupon have bigger things to worry about right now -- the 800 lb. gorilla known as Facebook  Daily Deals.

*Nielsen surveyed a panel of 200,000 Internet users.

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1 comment

MichaelG 04-27-2011 4:20 PM

Fortunately for LivingSocial and Groupon, I think there is still enough space in the market for them to exist, even with Facebook and Google releasing the beginning stages of their daily deals.

People are craving what Groupon and LivingSocial stand for, and that is affordable and truly social interaction.  They are making social media live up to its name, and Facebook and Google are hoping on the train rather than repositioning themselves in the market.

They will all live together happily ever after... or at least for a long time.

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