A new partnership between Criteo and TagMan merges display retargeting and data management in such a way that underscores the rapid movement toward much more highly targeted marketing on the Web.
TagMan provides the leading real-time attribution and tag management system that enhances online campaign tracking, ensures that marketers are complying with the latest privacy and data-collection standards and improves slow page-loads due to excess tags. Criteo's scalable personalized retargeting platform enables global e-commerce companies to re-engage with website visitors who have left their sites via highly targeted personalized display ads. The collaboration is designed to benefit those e-commerce companies that are looking to attribute ROI of their online retargeting campaigns in real-time across all channels – not just search or display.
“We’re excited to work with Criteo and its e-commerce clients to bring even more insight and control over campaign performance, multi-touch attribution and privacy,” says TagMan CMO Chris Brinkworth. “Criteo’s platform already provides robust reporting capabilities, and with their solution existing within our tag management system, Criteo’s advertising clients can instantly access and manage an additional layer of control, attribution analytics and de-duplication for their marketing campaigns, including exactly what search term individuals typed after being exposed to a retargeting banner.”
The partnership was formed to simplify and accelerate Criteo’s retargeting campaigns and to provide Web marketers with increased visibility to retargeting’s role in the online sales process. Criteo’s clients that use TagMan’s tag management system will be able to manage and unify unique customers’ paths to conversion across touch-points such as retargeting, organic and paid search, as well as social media, while engaging tighter controls on targeting, privacy and page-weight challenges.
“Online advertisers have long wanted more visibility into their online campaigns, retargeting being one type, to accurately measure the effectiveness of their retargeting efforts,” says Vincent Meyer, strategic partnership manager at Criteo. “By partnering with TagMan, Criteo is bringing even more flexibility and value to our platform. Our relationship with TagMan makes it easy for advertisers to integrate advanced tagging management and attribution capabilities into their display retargeting campaigns.”
Retargeting has become a hot-button issue among Web marketers and privacy advocates in the past year, and opinions differ greatly on the impact that highly targeted display advertising has on consumers. An undisputed leader in the industry, however, Criteo has unquestionably bolstered its offerings in the space with this new affiliation.