Mobile Paid Search Impressions Skyrocket

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the first time 10 percent has been reached, and marks an impressive 195% increase in mobile impression volume.

Mobile clicks are rising, too. In Q1, mobile click share accounted 9.8% of all paid search clicks, for an overall increase of 230% -- compared to clicks from computers which rose 13.7%

While this is just one study, the hard evidence points to mobile paid search as an increasingly important part of marketers' strategies. And while the volume of mobile paid search rises, mobile cost-per-click (CPC) remains well below that of desktop CPC. In March, mobile CPCs were 42.1% lower.

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter