Microsoft has redesigned Bing Shopping to help consumers make “more informed shopping decisions”, according to the announcement on the Bing Search blog.
The revamped homepage provides a more visual display of the most popular items and content, where articles and categories are arranged next to top searches, popular products and the leading brands to give users better ability to research and browse items for a more streamlined experience. Bing now also allows consumers to connect their Facebook accounts to Bing Shopping so that they have immediate access to birthdays and upcoming events involving their friends.
New content will include general articles on shopping, product categories and the most relevant trends such as the latest swimwear and the most popular Mother’s Day gifts. New articles will be added each week based on what users are searching for and what is most relevant to the current season.
Larger images have also been added to the top of the search results page, and improvements have been made to the left side of the page. Shoppers can insert their own price matches in the left rail, and Bing will also display similar searches from other users.
Consumers can also find out more information about products by hovering over the item, and they can share their shopping lists on Facebook to receive feedback from friends. Bing Shopping Senior Program Manager Larry Cologiovanni also writes that the team is currently working on even more new features and updates.
For merchants, the redesign adds more focus to basic principles such as keeping all product information accurate and up to date, creating fresh and original content, providing clear and compelling product images and taking advantage of the most powerful social features such as ratings and reviews and Facebook integrations.