Content delivery network Edgecast Networks and live streaming platform DaCast announced an expanded partnership today that will enable broadcasters to more quickly deliver content through Edgecast and monetize that broadcast through the self-service monetization tools offered by DaCast.
“Streaming directly from a global delivery network means a dramatic improvement in the user experience, which leads to more loyalty, more revenue, and a stronger bottom line for content publishers,” said Anthony Citrano, VP of communications and marketing at EdgeCast. “Access to such a network was once available only to companies with millions of dollars to invest, but now even the smallest of publishers have this power at their fingertips.”
DaCast’s Anthony Romero expects overall performance to “see a shot in the arm” as it will increase the consistency of DaCast streams. The biggest leap will be from improved upload speed, particularly in the United States.
EdgeCast utilizes a SuperPOPs approach wherein their servers all across the world provide points of presence. “We (DaCast) have utilized this infrastructure to provide high quality bandwidth across our service for our users all over the planet,” posted Romero.