How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be?
This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb.
Listen now, and subcribe to Website Magazine Radio in iTunes!
Direct Download (right click and save)
If you would like to have your questions answered on Website Magazine Radio, please send email to firstname.lastname@example.org with "WM Radio" in the subject field.