Location based data provider Maponics rolled out a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States. Maponics Shopping Boundaries includes the boundary outlining shopping areas and adjacent parking, along with the name, address and type of shopping area.
According to a recent survey by mobile ad company JiWire, 57 percent of respondents said that they are more likely to engage with an ad that is relevant to their location - an increase from 46 percent in a survey conducted just a few months earlier. What makes this data so interesting (besides that it may be related to the recent wave of daily deal exhaustion) is that the Boundaries can be used as “geo-fences” to direct ads only to those consumers within defined shopping areas. As location-based advertising drives more shopping activity expect those serving the local market (apps and websites) to pick up on this quickly.
“We see Shopping Boundaries as a logical addition to our product line that defines a variety of social spaces where people live, work and play,” said Darrin Clement, CEO of Maponics. “There is no doubt that location based advertising opens huge new opportunities for companies to reach potential customers and with Shopping Boundaries, they will be able to improve targeting and response rates significantly.”
Sample Shopping Boundary from Maponics:
Related Reading on Maponics from Website Magazine:
- Mapping Services: Extending the Boundaries
- Maponics Provides School Attendance Zone Boundaries
- Neighborhood Level Data Goes Global With Maponics