Most businesses on the Web will go only as far as their software takes them, and affiliate programs are no exception to the rule. It’s been a while since we examined some of the top providers in the space, which has become more competitive and crowded with qualified vendors.
Below are some of the most popular solutions available today:
Popular for its ease of use and affordability, HasOffers has become one of the leading providers of affiliate tracking software since launching two years ago. More than 8,000 businesses now use the platform to track their affiliate programs, including Groupon, Tapjoy and Tippr. HasOffers provides its customers with one month of free service on any of their editions, which include the Basic ($99 per month) package for novices, the Pro ($279/mo.) package for growing advertisers and new networks, and the Enterprise ($799/mo.) package for established networks and large brands.
LinkTrust is recognized by merchants and affiliates as one of the most reliable tracking and lead management software platforms available to the performance marketing industry. Exceptional customer service, world-class technology and hardware are some of the most notable features. LinkTrust customers use the white-labeled system to manage affiliates, access real-time reporting, enjoy first-class fraud prevention tools and optimize their programs as well as any other solution out there, but the pricing is steep. The Lite package starts at $200 per month after a$300 setup fee, and the next available edition is $500 per month with a $600 setup fee. Three more packages are available under a customized pricing structure.
One of the affiliate industry’s first management and tracking software providers, iDevAffiliate has been around almost as long as the Web. Administrative features include two control panels for affiliates to sign up and manage their individual accounts while you manage the entire program, and security features include built-in commission fraud controls and an API for external code integration. Editions include the Standard for $99.99 per month, the Gold for $199.99 and the Platinum edition for $299.99 per month.
Post Affiliate Pro
Version 4 of the Post Affiliate Pro program software provides high-scope tracking reliability and limitless extendibility with plugins and search engine-friendly linking for higher rankings. The already flexible system is designed for elaborate customization and the folks behind it urge their customers to suggest new functionalities and solutions if they believe something is missing. Pricing starts at $199 per month for the Xpress service and runs all the way to $1,899 per month for the Network package.
A product of the Digital River companies, DirectTrack’s affiliate program software includes cookie-based and cookie-less hybrid tracking, mobile ad delivery and next-generation APIs. Last year the company introduced post-impression view-through conversion tracking and the affiliate industry’s largest proprietary performance-based advertising/campaign distribution marketplace. Widely considered the most comprehensive performance marketing software provider, DirectTrack’s solutions also come with a higher price tag.