Ecommerce platform provider Magento and email marketing solutions firm Listrak have announced their partnership to provide online retailers with Listrak’s fully-integrated Magento Extension, which includes solutions for automated shopping cart abandonment, purchase cadence optimization and click and conversion tracking.

With shopping cart abandonment averaging 70 percent, according to Forrester Research, online retailers are losing significant revenue. Listrak’s integrated shopping cart abandonment solution enables Magento merchants to recoup that lost revenue with an automated email series that reaches back to shoppers who have abandoned their carts. The solution includes custom messaging, personalization, merchandising, split testing, click and conversion tracking and promotional offers to prompt the purchase.

The purchase cadence optimization solution enables merchants to proactively prompt the re-purchase of consumable items with email campaigns that are triggered by identified purchase cadence. Additionally, the click and conversion tracking feature provides retailers with success metrics and the ability to optimize their site and marketing campaigns.

“We are committed to helping online retailers drive sales; and with shopping cart abandonment  costing retailers more than $18 billion annually, our partnership with Magento allows us to provide a fully integrated solution that immediately impacts the merchants’ revenue stream,” says Ross Kramer, Listrak CEO. “Our solutions provide more ways for retailers to drive business and engage their customers to increase lifetime value.”

Listrak and Magento are jointly hosting a webinar highlighting the capabilities of the extension and success of a current etailer using the solution. The webinar will be held at 2:00 ET on May 25.

Listrak has also recently announced similar partnerships with Miva Merchants and 3Dcart to enable online retailers to utilize powerful email marketing tools to increase sales and engage customers.