Twitter has officially acquired TweetDeck, the Twitter management service popular with Twitter's most active users. This will streamline the entire experience for Twitter users and is an indication that Twitter is closer to embracing its role as an information hub and broadcast channel for those who find it most valuable. For marketers and business owners, TweetDeck and Twitter coming together should provide a more fluid experience and make Twitter an even more valuable tool.
But that's not the only new news concerning Twitter.
Twitter has also launched a new feature that will send email notifications when your account is followed, a tweet is re-tweeted of if another user marks one of your tweets as a "favorite." For some, this could result in a deluge of email but for others this provides an excellent way to maximize on your reach on Twitter. These notifications will help you strike when the iron is hot.
And finally, YouTube founders Chad Hurley and Steve Chen have acquired Tap11, an analytics platform that can tap into the entire Twitter firehose and Facebook, as well as the ability to be linked to other social and publishing platforms. It's a strong move to enhance the social analytics capabilities for marketers and will become a part of AVOS, the new company from Hurley and Chen which earlier acquired Delicious, the social bookmarking service.
If these recent developments are any indication, Twitter has moved far beyond a curiousity for sharing that day's lunch menu and into a legitimate business tool.