Yodle Expands Local Search Marketing Reach

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Local online marketing leader Yodle has announced its acquisition of ProfitFuel, creating the largest independent provider of local search marketing in the United States.

Yodle, which has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online, is the fastest-growing provider of local search engine optimization (SEO) services to small businesses across the United States. The company has historically focused its services on small businesses that typically spend budgets of more than $1,000 monthly to advertise locally across hundreds of locations.

With over 11,000 clients, ProfitFuel has served small businesses that have moderate marketing budgets. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost-effectively by delivering prominent rankings on top search engines for clients.

The acquisition gives Yodle a new product and a sales force capable of serving a much broader set of clients who have smaller marketing budgets, but who still want the accountability of measuring their marketing performance.

“With ProfitFuel, Yodle is doubling down on its approach of providing a clear ROI to the local advertiser, delivered through a combined 450 person sales and client service team,” says Yodle CEO Court Cunningham. “ProfitFuel’s dedication to customer results and sales excellence made it a natural fit with Yodle. I look forward to bringing Yodle’s expanded suite of SEM, SEO, social and display marketing products to market more quickly in collaboration with ProfitFuel’s world-class team.”

New York City-based Yodle plans to grow ProfitFuel’s Austin, Texas office and fully integrate the company’s infrastructure and technology by the end of 2011.

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