Search technology company PeekYou, which is on a mission to re-index the public web around people, announced the launch of its Social Analytics API. Through the API, PeekYou partners are able to identify and map an individuals' digital footprint, then structure, categorize and analyze the public content.
The API’s output includes geo-demographics, social insights, spam filtering, and specialized scores that measure an individual’s social reach. The API is aimed at complimenting data services like Gnip or DataSift and helps companies measure, plan and track their social marketing strategies. In practice, the data is going to be very interesting. Developers will be able to combine geo-demographic data to brand mentions and understand not only the profiles and reach of their social audience, but benchmark and track gains in specific markets.
“We are excited to supply a unique set of insights and scores to our partners, and are very proud that we are setting the standard of delivering non-personally identifiable information through a process that respects consumers’ private data and platform Terms of Service,” said Josh Mackey, GM of Product for PeekYou.