Adobe announced that its Genesis platform, powered by year-old acquisition Omniture, has achieved a rather significant milestone in passing one thousand accredited customer implementations.
Genesis automates the integration of partner solutions with the Adobe Online Marketing Suite. The integrations with Genesis bring together data from many sources into one where customer can analyze and optimize performance across multiple applications.
“Adobe Genesis allows us to easily and reliably bring data together, so we can automatically initiate optimization of our email and personalization marketing efforts. The consumer insights we are able to glean from our Adobe solutions enable us to engage our customers with more meaningful and impactful content, resulting in significant increases in conversion and average order value.”
Some of the integrations currently being offered are in categories including email, ad serving, social media, ratings and reviews, CRM, SEO, chat and more.
“Businesses have to interact with their customers in more relevant and personal ways across an ever-growing number of touch points, making it essential for marketers to have a holistic view of all their digital marketing initiatives across multiple applications,” said John Mellor, vice president of strategy and business development, Omniture Business Unit, Adobe. “The record-setting number of customer implementations of Genesis integrations, coupled with the 50 percent year-over-year growth in Genesis customers, is indicative of the value and importance our customers place on the Adobe Online Marketing Suite as the hub of their digital initiatives.”