The .Co Registry announced that it passed one million registrations this week, less than one year from its global launch in July 2010. The one millionth domain name was officially registered at GoDaddy.com, the largest retailer of .CO domain names globally.
“Entrepreneurs and innovative businesses around the globe are adopting .CO web addresses at an unprecedented pace, way beyond my initial expectations,” said Juan Diego Calle, CEO of .CO Internet.
While .CO has its detractors, and may eventually suffer from the introduction of the new top-level domains, the popularity of .CO is pretty spectacular. Many well-known brands including Twitter (T.CO) Overstock (O.CO) have adopted the extension and put it to good use. Overstock even went as far as to rebrand its company internationally as O.CO.
According to .CO Internet S.A.S. (www.Opportunity.CO), the official registry operator for the .CO domain, customer penetration is currently greatest in North America (which accounts for approximately 50% of .CO domain registrations), and throughout Europe, (which accounts for approximately 25% of registrations).