Ecommerce software provider MarketLive has partnered with MyBuys, a profile-driven remarketing suite. Unless you've been living under a rock the past six months, you'll know that remarketing is the hottest thing in e-commerce since the rise of sophisticated product recommendation technologies.
The MyBuys Profile-Driven Remarketing Suite gives retailers multiple options (email and display advertising) for bringing shoppers back to their sites to buy for the first time, or to encourage repeat purchase. MyBuys, (much like other remarketing solutions, learns about each individual shopper and understands the brands, products, and attributes of interest, then uses those insights to send targeted emails and personalized display ads to each shopper, enticing them to return.
“We constantly look for ways to add value for our merchants by enhancing the already robust marketing, merchandising, selling, servicing, and analytics capabilities of our eCommerce platform,” said Mark Pierce, President of MarketLive. “The agreement with MyBuys builds upon and strengthens our long-term partnership and gives MarketLive merchants seamless access to the MyBuys Remarketing Suite. The solution will enhance merchants’ ability to generate repeat sales and increase customer loyalty.”