Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better.
Google introduce embedded sitelinks this week, a feature which will enable advertisers to include an alternative targeted link to their website directly from within the ad. The text within ads that exactly matches one or more of the Sitelinks set up within a campaign will be linked automatically to that Sitelinks destination URL.
Google provided the following example; “If you have separate Sitelinks set up for the words “appliances,” “furniture,” and “flatware,” those words would be hyperlinked in your ad text, leading potential customers to a page for the specific part of the ad that drew their interest.”
Advertisers interested in showing embedded sitelinks must first enable Ad SiteLinks in their campaigns. Google indicated that only those ads appearing above the search results are eligible for embedded sitelinks and they will only be shown when the ads fail to meet the general requirements for one-or-two-line Ad Sitelinks.
Example of an embedded sitelink: