Data Analytics for Midmarket CIO’s

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The demand for actionable insights from analytics data was cited as the number one priority in a recent survey of midmarket chief information officers (CIOs) by IBM (The IBM Global CIO Study: The Essential CIO - PDF. Midsize businesses, together with small enterprises, are responsible for nearly 65 percent of the global GDP, representing more than 90 percent of all businesses and employing over 90 percent of the world's workforce.

Finding a way to harness all that data available in videos, blogs, and social web content is key to gaining insight on and expanding relationships with customers and partners for midmarket CIOs. "As the economy recovers and CIOs look more to driving transformation in their companies, their role is evolving to become more and more associated with extracting value from technology and gaining insight from complex systems," said Ed Abrams, vice president of marketing for IBM's global midmarket business.

Findings from the study include:

- 83 percent identified analytics as their top-priority investment area.
- 72 percent of CIOs at midsize organizations are focused on integrating business and technology to drive innovation.
- In the next five years, those CIOs cited gaining deeper insight and intelligence (77 percent), people skills (68 percent), and client intimacy (67 percent) as topping their priority lists.
- 72 percent of CIOs surveyed plan to invest in mobility solutions, including smart phones and mobile applications (an 11 percent over 2009).
- CIOs are now 50 percent more likely to pursue investments in cloud computing over the next three to five years.

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