Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue. The channel and strategy is increasingly found in email.

Ecommerce software solution Volusion has partnered with email marketing service provider Listrak to provide merchants with an automated shopping cart abandonment solution. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase. Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers, and incorporate product reviews to recover those lost sales.

“We’re always looking for industry-leading partners who can support our merchants’ online selling experiences. Partnering with Listrak enables us to offer our clients additional solutions to add to their revenue generating arsenal,” said Neil Patel, Director of Business Development. “And due to issues like shopping cart abandonment, this solution is very valuable for our merchants.”