A Closer Look at Product Images

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KSC Kreate, a creative agency specializing in visual content creation, is offering a non-Flash 360° photography solution for online retailers. The platform does not require any plug-ins and is fully functional with all browsers and mobile devices, including the iPhone, iPad, Android and Blackberry devices.

With the growing popularity of mobile devices and tablets that do not support plug-ins such as Flash, many retailers have been searching for a flexible online product viewer. Along with technology firm Beyond 360 Imaging, KSC has created this new mobile-compliant viewer that provides customers with the ability to see and interact with the products from every angle.

“We were looking to provide a more dynamic online experience that included improved product interaction for our customers,” Frank Balle, Director of Consumer Sales & Support at Incase Designs, says of his company’s recent partnership with KSC. “The 360° photography software allows users to get close to the products and view them as if they were in a store.”

“As online shopping grows in popularity, smart retailers like Incase are recognizing the importance of dynamic product imagery, especially in relation to mobile devices,” added Brad Tuckman, President of KSC Kreate.

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SteveS 06-27-2011 11:03 AM

I looked ksc kreate on my iphone and their site is totally flash. Typical.

~ Commented through my Website Magazine iPhone App!

Linc Wonham 06-28-2011 9:31 AM

Thanks for the comment, Steve. I reached back out to KSC Kreate, and here's what they had to say on the point you brought up:

Our current website was built several years ago, but as more and more viable non-Flash solutions have become available, we have realized the need to update our site.  We are currently in that process and our new site will launch later this summer.  We believe in practicing what we preach, and look forward to sharing the non-Flash site soon.

MichaelF 07-04-2011 8:48 PM

You mean they are not using their own tech? Hmmm.

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