For years LinkedIn was the only game in town when it came to career and professional networking but job board Monster.com just announced its intent to become more social and its using Facebook to get there.
Monster.com is launching a networking platform called BeKnown on Facebook, which will enable FB users to make their professional connections distinct from their personal relationships.
Through the application Facebook users will be able to invite contacts from other social networks to expand their BeKnown network beyond their existing Facebook friends. They will also be able to import their Monster profile to BeKnown and search for jobs from within the app, as well as make recommendations.
Next month, Monster will also launch its social referral program, where BeKnown users will receive cash rewards for referring their professional contacts to particular jobs. According to reports, employers will also be able to claim and manage a profile in BeKnown, which users will then be able to follow, and be alerted to new job opportunities as they become available.
Monster is not the only vendor looking to make a mark in the career networking space on Facebook. BranchOut, another player in the space, has also been generating a lot of attention recently and is definitely one to check out.