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Barnes & Noble Selects Linkshare Affiliate Network


 

Barnes & Noble announced that it has selected the LinkShare affiliate network for its performance marketing initiatives.

Affiliate publishers will receive a straight six percent commission on the products available at Barnes & Noble, and be able to promote seasonal sales, coupon offers and special deals, along with a variety of traditional creative. The biggest draw for affiliates however will be the ability to promote the Nook reading device and all that comes with it – including ebooks (which BN just .

“Scaling our affiliate channel to create new, far reaching partnerships with online publishers is an important part of our online strategy,” said Michael Kildale, director of acquisition marketing at Barnes & Noble.com. “We selected LinkShare for its combination of experience, technology and strategy to meet our online performance marketing objectives.”

Related Reading at WebsiteMagazine.com:
- Five Hot Summer Affiliate Programs
- PubIt from Barnes & Noble Arrives
- E-readers Rewriting Retailers Bestseller Lists


Posted Jun 28 2011, 01:30 PM by Peter A. Prestipino


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Comments

MichaelF wrote re: Barnes & Noble Selects Linkshare Affiliate Network
on 07-04-2011 9:05 PM

Affiliate marketing is a great way to get popular brands on your site, and make some money. Win/win all the way. I am definitely gonna apply to the BN program and start promoting asap!