Optimization Testing With No Site Disruptions

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Website testing and relevancy targeting solutions provider Amadesa has released a new version of InPlace, the latest addition to the Amadesa Customer Experience Suite.

InPlace provides Web marketers with the ability to designate testing zones on a live website by scrolling over the desired areas and visually selecting images, text or any other type of content with no disruption to site functionality. After uploading testing information through the Amadesa platform, InPlace displays a pop-up dashboard that provides instant access to current test performance and real-time results for easy review and updates.

InPlace also allows website owners to adjust test settings, view snapshots of each alternative and drill into visitor segmentation data, while in the context of their own websites.

"Marketers who wish to stay responsive to their audience cannot afford waiting days and weeks to launch a new campaign,” says Amadesa CEO Rita Brogley. “InPlace tagging makes it possible to launch new optimizations in a matter of minutes by leaping over the IT queue and maintaining full control over their sites."

Amadesa InPlace is available to all Amadesa customers currently running onsite optimizations.

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