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We recently reported on a new desktop application from Kenshoo that is designed to help simplify some of the more intricate aspects of search engine marketing (SEM), and now we’re hearing some pretty substantial testimonials...
Since its inception in 2004, Ruby on Rails has increased in popularity on its way to becoming a mainstay in the Web design world. The reason for this is easy to understand; Ruby on Rails is a flexible Web application framework that...
Several weeks ago Google announced support for link rel="canonical" relationships specified in HTTP headers as per the syntax described in section 5 of IETF RFC 5988 . Editors Note: As a quick aside, Website Magazine will...
Email service provider MailChimp has integrated with mobile commerce platform (mobile CMS) Movylo Shop. http://www.movyloshop.com/ The integration will enable retailers to integrate their email lists with their Movylo Shop mobile commerce...
Google announced several important changes to its product search feed specification this week. If you're an Internet retailer and use Google Product Search as a channel to promote products, the developments should be top of mind...
There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable - these benefits are all very well documented. Paid search and performance-based CPC promotions have forever...
Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...
A thread in the Google Web Search Help forum indicates that Google has moved the similar sites link found previously near the cache link in the search results. Likely a result of the search engine’s recent relatively low profile...
Now that the Bing/Yahoo Search Alliance is in full effect there seems to no longer be a need for Yahoo! Site Explorer – one of the most used search engine optimization tools on the market – so Yahoo! is shutting the service...
SEO Platform BrightEdge is reporting that its analysis of the Web’s 10,000 largest websites is showing a 33 percent increase in placement of the Google +1 button in the last few weeks. While Facebook still claims a two-to-one...
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
If you’re struggling with Facebook promotions, you might want to take some social media marketing cues from NameCheap. The domain name registrar recently ran a promotion on Facebook that generated over 5,000 new fans to unlock...
Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...
Usability and remote testing platform Userlytics released an enterprise version of its interactive testing solution this week. The enterprise-ready platform will provide an executive summary of key events and comments which are linked...
The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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