Online news distribution service PRWeb is offering a new tool that evaluates the components of Web releases such as headlines, content, multimedia, keywords and links. Called Make it Better, the service aims to help small business owners gain online visibility and improve the impact and reach of their releases and SEO opportunities.

The interactive news releases are distributed to search engines, news sites and thousands of regional, local and national outlets, letting users include keyword links, video and images to earn more reader interest.

“The majority of journalists and bloggers search for news on the Web," says director of product management Jiyan Wei. "And the majority of consumers search for information about businesses online, rendering old, expensive wire services ineffective for most businesses. Companies large and small need to get their news where everyone is looking – the Web. And they need to create releases that work well on the Web, which means including multimedia, images, keywords and links.”