Website Magazine's August 2011 issue is available here
The Internet retail experience has changed dramatically over the
years. From product recommendation and social media to site
search and remarketing, merchants today have more information,
more tools, technology, resources and proof that the strategies,
channels, and media they select can improve their bottom line. And
there’s proof—the continued growth of e-commerce over the years.
The Census Bureau of the Department of Commerce announced in mid-
May that its estimate of U.S. retail e-commerce sales for the first quarter of
2011 was $46 billion, an increase of 3.4 percent from the fourth quarter of
2010. While some analysts believe that the world’s economy might be in
for what we call a double-dip, rest assured that if anyone is in position not
just to survive but thrive, it is Internet retailers.
Website Magazine’s August 2011 feature, “Beyond the Cart,” approaches
the challenges and opportunities of the e-commerce industry in a unique
way. While a great deal of attention is given to what happens with merchants’
shopping carts, much more happens in the lifecycle of a customer.
Discover practical acquisition strategies, retention methods and resources to
make sure your e-commerce enterprise capitalizes on all of the opportunities
beyond the cart.
This edition of Website Magazine also features several practical yet actionable
articles on topics such as getting started with HTML5 and microdata,
content development, the mobile Web, title tag optimization for SEO,
development frameworks, data-driven editorial calendars and a special look
at the white-hot alternative health vertical and the challenges it presents for
Enjoy this issue of Website Magazine and share your stories of ’Net Success
and moving “beyond the cart” with us online at WebsiteMagazine.com.
Best Web Wishes,
Peter Prestipino — Editor-in-Chief,Website Magazine