Abandoned shopping carts a very real, very serious problem for merchants. With consumers deal hunting at a feverish pace, Internet retailers need to be proactive. Forrester reported earlier this year that abandonment rose to 71% which translates to 18 billion in lost revenue.
Email service provider Listrak and multi-store ecommerce software Znode have partnered up to help users lower the abandonment on their merchants’ carts. Znode has integrated Listrak shopping cart abandonment solution (something WM has covered previously at some length), an automated behaviorally triggered remarketing solution that prompts abandoners to compete a sale.
”Shopping cart abandonment is real pain point for all online merchants, costing billions per year in lost revenue. Our technology partnership with Listrak now provides our customers a comprehensive integration with our ecommerce platforms that will allow them to recapture lost revenue,” says Vish Vishwanathan, CEO of Znode. “The value of remarketing is fully realized with Listrak’s innovative solutions by way of increased cart conversions and re-engagement techniques that will lead to a very real ROI for our end users.”