If you’re struggling with Facebook promotions, you might want to take some social media marketing cues from NameCheap.
The domain name registrar recently ran a promotion on Facebook that generated over 5,000 new fans to unlock a $1.99 coupon code for a new domain name. NameCheap’s Current Deals tab was launched in late June and generated upwards of 500 new likes each day, reaching 5000 fans July 7th and activating the deal
"We thought we'd leverage Facebook in a unique and compelling way," Richard Kirkendall, CEO of Namecheap said. "As a result of this promotion, we were able to bring our community together -- there are so many new discussions with members helping each other -- while also giving back to the community in the form of a unique coupon code to all Fans of our page for a highly discounted domain package."
Domains purchased with $1.99 coupon code include free WhoisGuard, Namecheap's domain name privacy option, and a free Comodo PositiveSSL certificate.
While NameCheap should get a a great big virtual pat on the back for acquiring 5,000 fans in such a short period of time, should all those new fans use the code the domain name registrar will certainly be in for a short term loss as the total value of this opportunity retails for more than $53. Many of those new domains of course will be renewed and additional services purchased, but at least to me it clearly seems like more of a long-term investment in social media.