A new company of interest launched in the competitive daily deals space last week. Called Booqoos, the Austin, Texas-based startup aims to offer a better way for merchants and consumers to manage online deals.

For merchants, Booqoos claims to provide a powerful platform with complete control and self-management of deals to suit individual business goals, and instant distribution through multiple channels. For consumers, Booqoos aggregates deals from other sites, as well its own, creating a one-stop shop with the ability to search by location, date and product/service category.

Booqoos’ do-it-yourself platform claims to be a smarter choice for local small and medium-sized businesses. Unlike other deal sites, Booqoos aims to be more than a discount solution for merchants: instead striving to be a full marketing platform that gives businesses unparalleled control over their deals.

With Booqoos, merchants have the power to:

•    Self-manage deals— Create deals with no minimum required discount, place caps on the number of deals available, plan deals up to a year in advance, and distribute them to consumers via email, social media and/or Booqoos.com all in one click

•    Feature multiple deals— Present multiple deals at once; package deals to upsell slow-moving items or excess inventory

•    Optimize scheduling— Set up traditional open-ended coupons or offer deals available only for specific, scheduled time slots to increase business during slower times

•    Avoid deep cuts into profit margins— Post a deal at half the cost of other deal sites and customize it to meet the business’ unique needs

“Booqoos is better for businesses, and better for buyers,” co-founder Tina Cannon says. “It gives merchants the flexibility to optimize deals to better suit their needs and gives shoppers an easy-to-use platform that cuts down on the clutter and confusion of countless deal emails.”