IBM has announced a new cloud-based Web analytics and digital marketing suite designed to help organizations automate online marketing campaigns across channels such as websites, social media networks and mobile.

The IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite provides analytics designed to help companies better determine the effectiveness of new products and services, fine-tune marketing campaigns and create personalized offers in real-time across all online channels. It automates and simplifies a company’s ability to design and deliver a tailored online experience and marketing promotions through real-time personalized recommendations, email ad targeting, and more:

•    Enables marketers to perform advanced segmentation and automate marketing execution based on multichannel data, including off-line data sources

•    Delivers real-time product recommendations for all online channels, including social, mobile, email, and display ads

•    Provides A/B testing capabilities to help search engine marketers compare pairs of search terms to determine the most cost-effective terms and associated ads

•    Incorporates best practice key performance indicators and corresponding industry-specific benchmarks

•    Supports deep analysis into how customers interact with a brand over time and when each marketing program is the most effective.