SaaS marketing solution provider Hydra conducted a survey of 300 UK marketers recently and found that a third of respondents said less than 50 percent of their needs are being met by their current marketing toolset.
The survey results were announced in tandem with the release of Hydra’s One Platform, which enables marketers to manage and optimize digital performance in natural search, paid search and social media. While powerful tools exist for each of these channels, few are available which do all three well. There might just be a spot at the table for Hydra’s platform if it fulfills its promise.
Several features make the platform stand out including its central feature in WordBank, a keyword research tool for all three primary marketing channels (social, CPC, and organic), and a Natural Search module which provides site specific recommendations of keywords. The platform also provides a competitor analysis tool – something we at WM believe to be an essential component of integration marketing software.
“Companies have multiple people, doing multiple tasks, in different ways, across the same set of words, all with the same goal of acquiring customers and engaging them in the language they use. The One Platform brings synergy to currently fragmented work streams”, says Martyn Jobber, Hydra Chief Executive Officer, formerly a member of the Omniture (an Adobe Company) EMEA Executive team. “We have listened to digital marketers’ needs and the One platform is our response. It is unique to the market and has specifically been developed and tailored to address and solve the pain points they have told us they routinely face.”