Online marketing software provider Optify has upgraded its Professional Edition and announced a new Basic Edition focused on the needs of small and medium-sized businesses. New to both editions are an onboarding wizard and keyword auto-suggest feature.
The $99-per-month Basic Edition for smaller businesses supports a single user, provides 250 tracked keywords and includes one global search engine. It also offers page optimization, link tracking, lead scoring and tracking, social media monitoring and Twitter for Business.
For larger enterprises, Optify continues to strengthen its $499-per-month Professional Edition and includes all the features of the Basic Edition plus support for 10 users, multiple Web domains, custom reporting, multiple lead scores, phone and email support and bundled QuickStart and Success Services.
“We’re building a world-class suite of software and services for online marketing success,” says Brian Goffman, CEO and co-founder of Optify. “With these new editions, we are bringing an even higher level of capabilities to companies of all sizes – whether you’re a large in-house marketing department or a solo, SMB marketer just getting started.”