Web analytics solutions provider Webtrends has announced a new version of its social offering that it hopes will change the rules of Facebook marketing with disruptive pricing, a free model and unequalled measurement.
Formerly Webtrends Apps, the new Webtrends Social expands beyond apps and campaign analytics to include page dashboards and wall management, coupled with tools to build, customize and get branded apps to market quickly with a drag-and-drop design. Social marketers can build, promote and manage their Facebook presence without having to write code or integrate disparate tools.
Another significant development is the new pricing model. Webtrends Social has an entry-level offering that makes the suite free for one Facebook page and one app. It also offers a mid-tier solution targeted to pages and brands with less than 100,000 fans at $250/month. There is also a higher-priced solution for the enterprise market with more than 100,000 fans.
Highlighted features of the new release include the following:
• Do It Yourself Campaigns: Webtrends Social's app builder doesn't require code to customize. Relying instead on UI controls similar to those used in Photoshop and PowerPoint, it allows social marketers to create custom layouts and designs. The suite was designed with tracking built-in, which means setting up campaign tracking requires only a few clicks to configure.
• Analytics: Webtrends Social offers analytics from all of Facebook's data sources including Graph API, Insights API and the exclusive Ad API. Webtrends also brings its industry-leading analytics capabilities to measure the areas Facebook doesn't: Apps and Campaigns.
• Wall Management: Webtrends Social simplifies the task of moderating wall posts using keyword filters to automatically delete posts or to send alerts for review. Social also allows users to publish to their own wall in real-time or schedule posts for the future.
Webtrends Social is available now and free Starter accounts can be created online.