A new report shows that local businesses are obtaining more non-locals than locals with their Facebook audience.
The Roost report showed that only 15 percent of local small business fans are from the same city as the business, which poses a problem since usually much of a small business’s target audience is local.
A solution to this problem was created by Roost with the Roost Scorecard, which determines how many fans of a business are from locals.
“With small businesses’ livelihood at stake when it comes to attracting local customers, we designed the Scorecard not only to evaluate a business’ local presence, but also to provide recommendations on how to improve their social marketing efforts in their local market,” said Alex Chang, CEO of Roost.
Other ways a small business can receive more local “likes” on Facebook include directly advertising to current customers, implementing promotions via social media and including a link to your Facebook page on your website and e-newsletters.