Foursquare pages can now be created by any brand, organization or publication.
Originally, a template was setup by Foursquare when Intel became the first organization with a page on the site in 2010, and approximately 3,000 organizations obtained a page after that and followed suit.
But now companies can create their own pages. Pages can gain followers, share tips, check-in and reach fans. Some brands that already have pages include MTV, the New York Times, NASA and Tiffany & Co.
Brands can market themselves with check-ins, which can be pushed into Facebook and Twitter (although, how often do most companies check-in anywhere?). Another desirable feature for bigger companies is the ability to make multiple people brand managers.
Once the page is created and some tips are added, the page is featured in Foursquare’s page gallery. Visit Foursquare to sign up for a page with your company’s Twitter account.