New software is now available to e-commerce merchants using the Magento Commerce and AspDotNetStorefront platforms.

After successfully completing a beta stage, Aten Software has released a product data feed submission that automatically submits product data to shopping search engines on a daily basis. The end result seeks to drive traffic and increase sales on a retailer’s website.

The software reads product data from merchants’ catalogs by using a product data export script that is copied to the store’s server. Then the script generates raw data that the system uses to create more than twenty different feed formats.

By submitting the feeds, online retailers are able to obtain free clicks from shopping engines that don’t charge for listings such as Google Product Search, TheFind, Bing Shopping and GoShopping. Cost-per-click (CPC) advertising can be done in other shopping channels such as NexTag, PriceGrabber/Yahoo Shopping, Shopping.com and Shopzilla.

There are also additional features from the feed service that may help with product listings, for example integrating with third-party analytic tools like Google Analytics.

The charge for the feed service is $21 per month for the first feed with an extra $12 per month fee for additional feeds. A feed is defined as one store and shopping engine combination, which includes unlimited products and submissions.