The romantics among us are probably familiar with Teleflora,
the world’s leading online flower service that offers hand-arranged and
delivered bouquets by local florists. Of course, the beauty of online flower
shopping is that it is quick and convenient, requiring little work on the part
of the user to complete a transaction.
That is why it’s a pretty big deal that
they have just announced a partnership with Maxymiser, the global expert in
conversion rate optimization solutions.
Teleflora is looking to enhance the speed and performance of
their website through Maxymiser, which would help give them a considerable leg
up on their competition, like 1-800-Flowers.com. Maxymiser will assist the
online floral retailer by conducting testing and segmentation for their
Maxymiser, for its part, already has a pretty strong
foothold in the retail industry and boasts top-tier clients such as Sony, HP and TimeWarner. The company is
considered one of the global experts in conversion management solutions.
Through this deal, Teleflora plans to utilize Maxymiser’s
MaxTEST, which deals with A/B testing and multivariate testing solutions, as
well as MaxSEGMENT, which is all about behavioral targeting and segment
Teleflora was previously using Autonomy Optimost but made the
switch to Maxymiser based on two things. The first was the company's impressive
reputation in the retail industry, and the second was its OneTouch
integration platform and expert support system.
“Maxymiser’s track record of success and proven results,
specifically in retail, are impressive,” says Van Vuong, vice president of e-commerce for Teleflora. “Additionally, their OneTouch integration
process is unmatched in the marketplace, giving our team complete website
control by eliminating the need for our IT department to perform content
changes and testing. This will help make it easier for Teleflora to quickly
adapt our site to consumer preferences and seasonality, which are essential to
the success of our business.”