Aéropostale has joined forces with technology platform provider Usablenet, a company that focuses on multi-channel customer engagement, for a fully-integrated online store on Facebook.

Usabletnet’s technology platform is known for combining e-commerce and social media, and now it will extend full functionality to Aéropostale’s Facebook ecosystem, turning the retailer's fan page into a one-stop shop for all clothing needs. The new store also allows users to Like and share items and purchases with people in their networks and to instantly review products.

Usablenet has helped numerous organizations extend their brands and websites across multiple channels, including mobile phones and apps, tablets, Facebook, in-store kiosks and others. Among the company's distinguished clients are Macy's, Walgreens, Tesco, FedEx, Victoria's Secret and Coach.

With Aéropostale, however, Usablenet has helped the clothing retailer put its entire inventory up for purchase on the world's largest social network.

“Aéropostale has 5 million Facebook fans that are engaged and connected to our brand,” says Scott Birnbaum, Aéropostale's senior vice president of marketing and e-commerce. “The next logical step is to give them the opportunity to shop while in this environment.”