Ecommerce continues to grow, reaching $37.5 billion during this year’s second quarter according to a comSore report.

Compared to the same period from a year ago, online retail spending has had a 14 percent increase, which is a result of a 16 percent increase in the number of online buyers. The report also shows that 70 percent of Internet users made at least one online purchase during the second quarter.

"The second quarter of 2011 saw a continuation of this year's solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers' overall spending," says comScore chairman Gian Fulgoni. "As a result, it's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online. E-commerce's benefits of convenience and lower prices continue to be the drivers of the shift.“

This quarter’s ecommerce growth represented the seventh quarter of positive growth when compared year-over-year.

Ecommerce has continually been improving, with new innovative ways to make online shopping even more appealing such as better mobile apps, the implication of augmented reality into websites and new options that boost online sales through social media.