According to a report by B2B, only 6 percent of companies are very satisfied with the ROI of their Web analytics.
“This is due to the fact that the majority do not know how to analyze the data being provided by their analytics solution provider,” says VisiStat CEO, Jim Bennette. “If they were to tap a web analytics solution that translated that raw analytic data into easy-to-understand language, they would begin to reap the significant rewards the right solution will deliver.”
Data that a good Web analytic solution should provide includes the names of companies and people that visit a website, the products and services that are searched for on a website as well as how someone arrived and how long they stayed at a website. Yet, this information should also be simplified and easy to read.
By choosing an affordable and easy to use Web analytic tool, businesses will understand important aspects of their website and therefore be able to reduce costs and increase sales. While a few years old at this point, if you are in the market for an analytics solution, why not take a look at Website Magazine's Master List of Analytics solutions. Our editors will be updating this list in the next few weeks, so if you have a suggestion of a service/platform we should include let us know!