Whether it is for the actual purchase of products or the download of information, conversion rate optimization enables merchants and publishers to improve the effectiveness of campaign offers presented to users arriving on a landing page. CRO as a discipline requires applying advanced analytical methods to make better decisions.
The goal of conversion rate optimization (CRO) is to increase the percentage of visitors that become customers.
While much of Web success is reliant on attracting the right visitor at the right time in the buying cycle, experimenting with design and variations in offers and content leads to an understanding of what combination of these factors performs best.
There are a variety of elements that can and should be tested during a conversion rate optimization campaign. For example, do the presence of reviews, videos or signs credibility (trust signals) impact conversion? How do shorter forms, more noticeable calls to action (e.g. buy now vs. add to cart) or particularly declarative navigation have on average order value? These are the questions that will be answered in a conversion optimization campaign.
Managing a CRO campaign manually however is impossible to do without software. In this week’s Web Success Weekly, let’s review some of the premier conversion optimization software solutions.
Verster.com, Maxymiser.com, Invesp.com, Overstat.com, VisualWebsiteOptimizer.com,
Omniture.com, Google Website Optimizer, Conversion Multiplier, KaizenTrack, LiveBall, OnDialog, Autonomy Optimost, SiteSpect, Unbounce, Webtrends Optimize