It's hard to deny the power that social media plays in the general makeup of the Internet. As part of running your site, you are going to want to connect to the Web-based world around you.
One problem with WordPress, however, is that it doesn't immediately provide users with a way to include bookmarks to the biggest social networking sites on your blog. If you're trying to promote a business or market yourself on the Web, you need to be a part of social media and you need to start as soon as possible.
So, if you're going to use a WordPress platform to create your site, your best bet would be to download one (or more) social media-specific plugins to help get your social engagement off the ground. Here are three to consider:
This plugin is all
about using social bookmarking to generate traffic. Sociable will
automatically add links to your favorite social bookmarking sites on all
of your posts and pages, as well as into your RSS feed. It allows you
to choose from 99 different social bookmarking sites, such as Twitter,
StumbleUpon and Digg. What's really helpful is that Sociable allows for
easy bookmarking in any browser, so it is very user-friendly. It also
gives you an email tab and is easily integrated with Google Analytics. This is a very popular plugin tool with many WordPress users.
I Love Social Bookmarking
The designers of this plugin really went for it with that title, didn't they? What really sets this particular tool apart is that it lets users vote on your blog posts using a drop down menu that allows them to select which social media site they will vote from, keeping less icons on your blog and eliminating clutter. The goal is simplicity, for the site owner and their readers. According to the site, they want I Love Social Bookmarking "to run with minimal system resources, and to look good whilst she’s at it." They accomplish this by making it very easy to customize.
This is another vote-based social media plugin, only Share This lets you choose which particular sites you want to target and then has readers vote for you using the plugin. Essentially, it's job is to provide an unobtrusive way for visitors to post your content to social bookmarking sites or send an email link to a friend. Again, it's highly customizable, allowing you to change its colors to match your website. Also, it provides you with tracking reports, which is a feature many social plugins lack.
For more information about WordPress plugins, check out WordPress Plugins from A to Z.