The Future of E-Commerce: Virtual Fitting Rooms

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

Fits.me, a virtual fitting room provider for online clothing retailers, is breaking barriers with innovative technology that has already caught on through parts of Europe.

The company claims that the aggregation of Fits.me with an online clothing retailer can increase sales up to 57 percent and reduce returns and costs up to 28 percent. 

According to Fits.me, the largest e-commerce category, apparel, only sells 7 percent of clothing online. This is considerably lower than the 50 percent of computers and 61 percent of books that are sold online.

However, Fits.me claims to solve this dilemma with the virtual fitting room, which solves one of the biggest problems that apparel e-commerce faces— the lack of being able to try clothes on.

In order to virtually try on clothes, a user simply needs to know their measurements. No web cam required.

Most recently Fits.me teamed up with Barbour By Mail, a British heritage and lifestyle clothing brand. Yet several British and German retailers have already implemented the fitting room into their sites and have seen positive results. Additionally, Fits.me has also launched recently in the U.S.

It seems that once solutions like Fits.me’s virtual fitting rooms and other augmented reality technology are perfected, they may be more widely used in the future of e-commerce.

 

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter