Encoding.com, a video encoding service provider, has recently announced the launch of Vid.ly Pro, the commercial version of Vid.ly.com as well as a partnership with Wowza Media systems, a media server software company.

Vid.ly Pro

This new solution provides content publishers with a powerful and simple platform for serving video to every user on any browser or mobile device.

"I know how challenging it is today for video content developers to deliver cross-platform video," says Christian Heilmann, HTML5 evangelist for Mozilla. "Vid.ly is an elegant solution to this problem and makes it easy for any business to publish videos."

Publishers simply upload source videos, which Vid.ly converts into a variety of formats and bitrates appropriate for all popular desktops and mobile devices. Then Vid.ly gives a short URL and embed code for easy publishing. When visitors click on the URL, Vid.ly delivers the appropriate format based on the visitor’s browser or device.

Some of the professional features that Vid.ly Pro includes are custom output formats with adjustable bitrates, Adaptive bitrate streaming for Apple iOS devices and unlimited source video file size.

Pricing for Vid.ly is based on the number of videos, storage and streaming that is used, but a free trial is also available.

Wowza Media Systems

The partnership between Wowza and Encoding.com provides Wowza customers with custom Encoding.com presets that simplify the preparation and transcoding of videos into the best formats for adjustable bitrate delivery by the Wowza Media Server.

"Wowza has done an amazing job simplifying the very complex process of streaming video to the plethora of devices and platforms,” says Jeff Malkin, President of Encoding.com. “This partnership expands that notion by leveraging Encoding.com’s custom Wowza transcoding presets, so Wowza customers can remove yet another complicated component in their video workflow.”

Wowza Media Server supports live and VOD adaptive bitrate streaming, however by utilizing Encoding.com’s cloud-based encoding solution, Wowza customers can take advantage of new presets to produce other common adaptive bitrate files from a variety of source file formats.