This morning, TouchStorm released figures based on research by comScore showing that their potential reach of their editorial distribution network among 18- to 34-year-old viewers in July 2011 was nearly 12 million people.
TouchStorm, for those unfamiliar, is an online video distribution and content development provider. The company says that their goal is to distribute content "as earned media not paid advertising," and they also make content for publishers, themselves and their clients. They promise to give television-like reach to their clients that will result in three minute engagements and measurable conversion.
These new numbers bring the network's total U.S. viewership potential to over 30 million consumers, but their ability to reach the coveted 18-34 demographic could mean big things for TouchStorm in the future. As most advertisers will tell you, conquering the 18-34 demographic is key because, on average, they are traditionally the most active consumers.
comScore, as you're more likely to know, is a digital business analytics firm. Their comScore Video Metrix Entertainment-Mulitmedia category report studied TouchStorm's reach into various demographics and found that the growing company continues to expand and score high markes with both males and females in the 18-34 age range.
The study also found that TouchStorm videos draw an average of 3.4 minutes of view time per video with the 18-34 target audience, which helps them to engage a very active and mobile young crowd.