Most people familiar with Internet marketing have probably at least heard of Kenshoo, the digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. For those who haven't used them before, the recent launch of Kenshoo Enterprise 4.0 may just entice them.
Kenshoo Enterprise is the company's flagship search engine marketing (SEM) campaign management product that was released on the Kenshoo Universal Platform and is designed for large advertisers and their supporting agencies.
And now its got a brand new facelift.
The fourth version of Enterprise includes some neat new features and upgrades, like campaign wizards that quickly set up new accounts or reporting enhancements that display various metrics in a special grid designed for holistic analysis.
Perhaps the most interesting element of Kenshoo Enterprise 4.0 is a proprietary visual indicator of a campaign's "health" based on customized business objectives.
For instance, "in the travel category, time is money," says Travelocity Director of Acquisition Vural Cifci, "And Kenshoo Enterprise 4.0 will help us more quickly capitalize on opportunities in the marketplace through visual monitoring of campaign objectives and alerts."
As previously mentioned, Kenshoo Enterprise runs on the Kenshoo Universal Platform, which acts as the foundation for all Kenshoo products. The platform, which combines Enterprise with other products like Kenshoo Local (for small businesses), Kenshoo Social and Kenshoo Search, delivers cross-channel insights, attribution, reporting and global scale.