E-commerce video solutions provider Invodo has introduced an InPlayer rating system feature to help gather feedback from consumers and gain insight on how to further optimize video for its retail clients.

The new Video Ratings and Comments feature allows merchants to discover first-hand how the Invodo solution helps consumers shop. The feature offers online shoppers the opportunity to rate and comment on the videos they watch. Resulting data will provide insight into which video components are most useful and why. Invodo will use these findings to bolster the company’s data-driven insight into best practices for business video.

“We signed with Invodo because they’re able to meet our needs for creating video content at scale,” says Sean Belnick, founder and CEO of Bizchair.com. “Results from their analytics platform prove that their solution is driving bottom-line results for us. We’re looking forward to deploying their new Ratings and Comments feature to learn more about our customers’ needs and preferences.”

Invodo is currently participating in the Annual Shop.org Summit in Boston through September 14. Attendees can meet with Invodo at booth #1036 or during the “Test Driving Video to Create a Road Map for Success” roundtable discussion with Invodo CEO Craig Wax on Wednesday, September 14 from 12:30 - 1:45 pm ET.

“Measuring the effectiveness of the videos we create is incredibly valuable for us and for our clients,” says Wax. “The data and consumer feedback collected from our new InPlayer rating system will enable us to improve videos to further enhance the consumer shopping experience online.”